Dior reveals a new version of its best-selling Diorshow mascara. A trendy new take on the Dior runway favorite, our volume mascara with a lash-extension effect.
Diorshow, the mascara used at Dior fashion shows, was reformulated for 2015. The next-generation formula for Dior's best-selling mascara, enriched with microfibers, optically reproduces the effect of lash extensions used by runway makeup artists. For this new version of Diorshow mascara, Dior designed the patented AIR-LOCK(TM) wiper system, which limits the formula's air exposure.
This trendy new technology means that Diorshow mascara won't dry out in the tube, providing optimal application day after day.